Introduction to exceptional email marketing!
To do email marketing, I need a website, email addresses, and to send emails.
Website basics with WordPress. How to build a great website people will visit?
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What do you get in the website basics section? (1:06)
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For my domain name, I use my name because that stays the same. (2:40)
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WordPress is the content management system I use to create my website. (1:47)
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3 hosting providers that work great with WordPress for a low cost. (5:15)
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For my WordPress theme I picked one I liked from another website. (4:55)
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The majority of the work comes from making blog posts worth reading. (4:46)
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Starting by making signup forms on my WordPress website. (3:58)
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One more reason to have a great website: what do I usually do on a landing page? (8:57)
Email marketing service basics with MailChimp.
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I am making my new list with MailChimp because that is how I made my last one. (3:07)
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MailChimp cost: free for under 2,000 subscribers! (0:59)
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Which MailChimp plan I am using? (3:35)
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Read the TOS before sending an email or get your account suspended. (5:33)
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Campaigns in MailChimp are emails I have sent. (3:23)
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Templates are the outlines I can use to send emails. (2:26)
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Lists are collections of email addresses I can send emails to. (2:50)
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Reports are where I see the results of my campaigns to lists. (4:29)
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Automation is where I can setup emails to be sent automatically. (3:35)
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API keys allow me to integrate with WordPress, LeadPages, etc. (2:57)
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How to add users to my MailChimp account to help with sending emails. (3:21)
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How to create a new email list in MailChimp. (4:05)
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How to edit the text on the opt in email. (3:58)
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How to set the double opt in welcome offer page. (1:22)
Designing a simple offer redemption page with conversion tracking.
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Using a page on my WordPress website to provide the offer redemption. (1:22)
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Forget about making the page ultra secret and handle problems as they come up. (6:12)
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Making the free offer in the same format as future offers. (2:35)
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Explaining what to expect next as a subscriber. (5:56)
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Using affiliate links with claiming the free offer. (1:26)
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Adding a Facebook conversion tracking pixel to my page. (5:26)
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Setting up conversion tracking with Google AdWords and "all converters." (6:47)
Collecting emails effectively with LeadPages.
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LeadPages makes trial and error simple for building better email capture pages. (1:51)
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Power User Tips! Know what you need beforehand and test as soon as possible! (3:37)
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LeadPages pricing options. (2:03)
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Examples of squeeze pages, capture pages, and registration pages in LeadPages. (3:51)
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How I choose a template to get started with making a new landing page. (7:05)
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Introduction to customizing templates and saving a landing page. (5:10)
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Managing integrations in Leadpages by connecting with an email provider. (2:27)
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Setting the thank you page as the conversion goal page in LeadPages. (2:42)
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Setting up a thank you page for double opt in. (5:02)
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A simple test to make sure everything is working before continuing! (4:25)
Sending the first email to subscribers and making email marketing templates.
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An overview of my entire email system with ideas on what I need to create. (4:38)
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Building a landing page with another free offer for the email list. (4:36)
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Live tutorial! Creating an email template to get opens and clicks to my website. (11:43)
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Review and preview of my simple email template. (1:19)
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Sending my first email to my new list using my template. (5:16)
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Understanding and reporting the results of my first email. (4:55)
