Welcome! Thank you for learning Google AdWords for conversions online with me!
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Thank you for taking this course! How can you get the most out of it? (5:33)
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Basic Google AdWords terms. (8:06)
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Google AdWords campaign settings, bids, and locations. (5:27)
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Types of keywords and understanding your keyword quality score in Google AdWords. (6:27)
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A trustworthy landing page is critical for conversions and high keyword score. (7:53)
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Sometimes you can get lucky and make a great campaign with little effort. (5:18)
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Usually it takes faith and consistent effort to get great results. (3:20)
Take a strong first step getting started with this Google AdWords course!
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Getting started with faith and a commitment to working in Google AdWords. (2:55)
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Conversions are all that matter in Google AdWords. Ignore all other data! (5:38)
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Preparing for conversion tracking setup in Google AdWords. (3:27)
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Go to tools and complete your conversion tracking setup in Google AdWords. (8:48)
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How to immediately confirm your Google AdWords conversion tracking is setup properly. (7:35)
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Setting up conversion tracking with Google Analytics is even better! (5:40)
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How to add Google analytics tracking for deeper Google AdWords data. (6:36)
Creating your new Google AdWords conversion campaign from scratch!
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Keep the first campaign short and simple while you wait for approval. (9:06)
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Day 2 Reviewing initial campaign and copying into a new campaign. (6:16)
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Keyword research to expand an existing campaign with new ad sets. (11:31)
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How to quickly make display AdWords campaigns using search ads. (7:56)
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Testing trademark and limited approval ads on a new product. (6:56)
Your offer and conversions: what can you do to maximize your offer/product?
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Day three reviewing the first 5 campaigns and thinking about my pricing. (9:23)
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Quickly copying campaigns and split testing countries in Google AdWords. (10:54)
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Google AdWords keyword research and fast new campaign creation on best offer. (9:01)
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How to quickly try a new landing page in Google AdWords and copy ad groups. (12:35)
Optimizing for conversions using Google AdWords cost per conversion data.
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First conversions tracked in Google AdWords with a free offer. (6:06)
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Choosing which Google AdWords campaigns to pause and save money. (5:49)
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Google AdWords is challenging because you have to wait for enough data. (7:18)
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Adding keywords to a campaign now getting impressions and expanding to display. (8:17)
Using free offer conversions to relaunch ad groups for sales.
First Google AdWords converted sale on day 6!
More Google AdWords sales! How to scale and add more products?
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What to do when your conversions are not matching your actual sales. (9:58)
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How to start scaling up Google AdWords campaigns with conversions. (9:00)
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Making new ads based on what is converting, copying the ads, and adding negative keywords. (4:48)
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Google AdWords advanced settings missing solution and optimizing by location. (6:37)
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Google AdWords for conversions review with negative keywords, copying ads, and location targeting. (13:19)
You are just beginning with Google AdWords! How to make the long march!
Solving problems in Google AdWords with conversions tracking.
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What to do when your Google AdWords conversions are different from your sales. (6:20)
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How to handle Google AdWords errors for trademark requirements. (14:14)
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Using organic search traffic and another keyword tool to add negative keywords. (4:37)
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Google AdWords English wealthy country list.
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Google AdWords conversions showing in different products than advertised. (6:52)
Reaching your first positive ROI in Google AdWords! How and what next?
How to scale your first successful Google AdWords campaign for more conversions.
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Raising the daily budget and eliminating countries with high cost conversions. (9:31)
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Lowering bids where sales are more expensive and checking the ad schedule. (8:45)
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What to do when your cost per conversion suddenly spikes. (9:33)
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Using the Google AdWords bid and budget simulator to make campaign changes. (6:37)
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Success with lowering conversions and CPC means I now sit and wait! (7:30)
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When you finally get a perfect solution, let it run without interference! (9:14)
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With two months of good data, now I can go deeper for a lower ongoing cost per conversion. (7:38)
Retargeting and display ads with Google AdWords and Google Analytics.
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Overview of correctly setup remarketing in Google Analytics and Google AdWords. (2:35)
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Creating a new Google Analytics property and installing tracking code. (3:29)
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Linking your AdWords account and starting remarketing. (3:47)
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Google AdWords creating an ad group for remarketing with display audiences. (3:50)
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Google AdWords fast display ad creation quickly going from 1 ad to 48 ads in an ad set. (6:38)
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Google AdWords copying ad display ad campaigns to split by country. (9:41)
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Google AdWords display campaigns to similar users. (8:17)
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Using Google analytics to optimize Google AdWords marketing and display ads. (14:02)
$0.01 YouTube views: Google AdWords for Video also known as YouTube advertising.
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Welcome to Google AdWords for video! See the benefits I get from ads on YouTube. (2:29)
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How to quickly make a $0.01 cost per view advertising campaign. (3:32)
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Using Google remarketing audiences to find similar users. (1:21)
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How to make remarketing ads with Google AdWords for video. (1:36)
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Making a keyword targeted Google AdWords for video campaign. (0:52)
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Targeting your YouTube ads by interest. (0:30)
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Using reports to see which of your targeted audience watches the most. (1:12)
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Copying global campaigns and changing to USA and Canada targeting. (6:32)
